09-Apr-2013

With ICU Eyewear rolling out a new line of reading glasses for spring, we took the opportunity to make some enhancements to the customer shopping experience and checkout process. Customers are now enjoying the ability to create and save a "wish list" of their favorite styles. We also implemented a new checkout process that encourages more customer signups. ICU is already seeing positive results from the improvements.

ICUeyewear.com.